This is a big moment in the Hindu ceremony because it is the first ritual that signifies that bride   accepts the groom as her husband. Most wedding ceremonies have a tradition where Wedding-picture-photo-wedding-rings-Jeff-Belmontethe bride and groom exchange circular items, ie: rings, necklaces, or garlands. The circle represents that there is no beginning and no end of the union that is being created.  The significance of the exchange of Jai Malas is the same as the exchange of wedding rings!